A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few factors why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of one’s ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look up an identical or similar mark as yours will see that you already own the mark, and is therefore put on notice that its use of much the same or similar mark to yours may lead to trademark infringement. Method to party is placed on notice to find a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social media is an imperative resource for most businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies in place to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s internet sites account. Observe venue’s policies for more information. However, I have discovered that whenever complain to social media site of this wrongdoing and claim that another is definitely your brand without permission, the social sites administrator responds with a request of proof of ownership of your subject type. A trademark registration gives compelling evidence brand ownership.
Registering your mark shows a commitment to your brand and shows buyers that responsibility. The goodwill that can be developed through such commitment is invaluable to an online-business.
Cybersquatters register domain names that is the same or much like other parties’ trademarks or known brands with the one purpose of selling them (to the rightful owner) high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a domain name that is identical or similar for your own trademark.
Trademark registration can continue for as long as you continue making use of the mark in commerce. Usually are some businesses that have registered trademarks that happen to be over century old.
Trademark registration may end for all businesses. However, there are lots compelling advantages Transfer of Trademark Ownership India protecting your brand as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.